The sustainable mobility in advertising observatory and television

 Gerardo Pedrós-Pérez, Córdoba (西班牙)

https://doi.org/10.3916/C25-2005-088

关键词

Television, advertising, mobility, observatory

摘要

The Sustainable Mobility in Advertising Observatory is an initiative which is proposed as a channel of communication, an element of intervention and a forum for debate and reflection on the contents of advertising on television referring, in one way or another, to the different social, educational, environmental, cultural, economic, etc. aspects of transport. Whereas the public administration devotes increasingly more resources to encouraging changes in social habits to counteract the important environment problems caused by a model of transport dominated by the private motor vehicle, the dependence on and desire to possess this object is proclaimed non-stop on television, especially through its commercials. Thousands of millions of euros are spent annually throughout Europe on boosting the use of the car.

参考资料

Fundref

这项工作没有任何财政支持

Crossmark

技术信息

度量

这篇文章的度量

浏览次数: 0

对摘要的解读:

PDF下载:

的全部指标 25

浏览次数: 0

对摘要的解读:

PDF下载:

被引用

引述 Web of Science

目前没有引用这个文件

引述 Scopus

目前没有引用这个文件

引述 Google Scholar

目前没有引用这个文件