关键词

Television, advertising, mobility, observatory

摘要

The Sustainable Mobility in Advertising Observatory is an initiative which is proposed as a channel of communication, an element of intervention and a forum for debate and reflection on the contents of advertising on television referring, in one way or another, to the different social, educational, environmental, cultural, economic, etc. aspects of transport. Whereas the public administration devotes increasingly more resources to encouraging changes in social habits to counteract the important environment problems caused by a model of transport dominated by the private motor vehicle, the dependence on and desire to possess this object is proclaimed non-stop on television, especially through its commercials. Thousands of millions of euros are spent annually throughout Europe on boosting the use of the car.

参考资料

Fundref

这项工作没有任何财政支持

Crossmark

技术信息

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的全部指标 25

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如何引用

Pedrós-Pérez, G. (2005). The sustainable mobility in advertising observatory and television. [El Observatorio de la publicidad de la movilidad sostenible y la televisión]. Comunicar, 25. https://doi.org/10.3916/C25-2005-088

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