关键词
Television, advertising, mobility, observatory
摘要
The Sustainable Mobility in Advertising Observatory is an initiative which is proposed as a channel of communication, an element of intervention and a forum for debate and reflection on the contents of advertising on television referring, in one way or another, to the different social, educational, environmental, cultural, economic, etc. aspects of transport. Whereas the public administration devotes increasingly more resources to encouraging changes in social habits to counteract the important environment problems caused by a model of transport dominated by the private motor vehicle, the dependence on and desire to possess this object is proclaimed non-stop on television, especially through its commercials. Thousands of millions of euros are spent annually throughout Europe on boosting the use of the car.
参考资料
Fundref
这项工作没有任何财政支持
技术信息
度量
这篇文章的度量
浏览次数: 0
对摘要的解读:
PDF下载:
的全部指标 25
浏览次数: 0
对摘要的解读:
PDF下载:
被引用
引述 Web of Science
目前没有引用这个文件
引述 Scopus
目前没有引用这个文件
引述 Google Scholar
目前没有引用这个文件
替代指标
如何引用
Pedrós-Pérez, G. (2005). The sustainable mobility in advertising observatory and television. [El Observatorio de la publicidad de la movilidad sostenible y la televisión]. Comunicar, 25. https://doi.org/10.3916/C25-2005-088