Keywords
Media literacy, innovative didacticism, design, interactivity, immersion, interactive communication, multimedia
Abstract
This paper compiles data on how the use of hypermedia, interactive multimedia and interfaces have changed the classical dynamics of human communications and education to create a new paradigm. This paradigm originates in the interface since it allows multidirectional and multimedia communications through interactions with the elements of which it is composed. This research describes the different aesthetic, narrative, emotional and value elements that are integrated within the cultural hypermedia interfaces. These hypermedia elements are fundamental components to be taken into account in the creation of educational interactive media products. The communicative functions are interchangeable between sender-receptor, author-reader-author, creator-user, professor-student... thanks to the introduction of multimedia interactive expressions and technological instruments that allow several types of interactions. This flexible functionality generates new communicative as well as dramatic models of interactive narrative, where the interaction of receptors-senders and reader-authors with the narrative actions occur at the character or avatar level. The interfacial aesthetic, narrative, emotional and value elements are studied, analyzed and described in detail thanks to an innovative model of analysis that can be used to for the implementation and design of interactive edutainment media products. The application of this model helped to create cultural content interfaces enabling not only the development of interactive educational workshops in the USA, Peru and Bolivia for more than 200 students, but also multisensory and immersive communications with quality.
References
Link DOI | Link Google Scholar
Davenport, G. & Interactive Cinema Group (2000). The Shareable Media Project. Massachusetts: MIT.
Duart, J.M & Osorio, L.A. (2010). Interaction Analysis in Hybrid Learning Environment. Comunicar, 37, 65-72. (DOI: 10.3916/ C37- 2011-02-06).
Gee, J.P. (2003). What Video Games Have to Teach Us About Learning and Literacy. New York: Palgrave MacMillan, 200-212.
Link DOI | Link Google Scholar
Jenkins, H. (2007). Convergence Culture. NY: New York Uni ver si ty Press. (http://muve.gse.harvard.edu/rivercityproject/) (01-03-2009).
Kojler, C. (2005). Power Up: How Japanese Video Games Gave the World an Extra Life. Indianapolis: Brady Games, Pearson Edu cation Inc, 272.
Manovich, L. (2001). The Language of New Media. Cambridge: MIT Press.
Martín-Serrano, M. (1982).Teoría de la comunicación. Madrid: Cuadernos de Comunicación.
Meadows, M. (2003). Pause & Effect: the Art of Interactive Narrative. USA: New Riders: Voices that Matter, 37-39.
Mora-Fernández, J. (2008). Multicultural Videos: An Interactive Online Museum Based On An International ACM Digital Library, Association of Computing Machinery, and the DVD ACM Multi media 2008. WS-Communicability MS2008, 1-8. (http:// dl.acm.org/citation.cfm?id=1462045) (04-01-2012).
Mora-Fernández, J. (2009). Interacciones hipermedia y videojuegos: inmersión comunicativa interfacial y narrativa. Icono 14, 12, 218-241. (www.icono14.net/monografico/interacciones-hipermedia-y-videojuegos) (16-01-2012).
Moreno-Muñoz, A. (2000). Diseño ergonómico de aplicaciones hipermedia. Barcelona: Paidós.
Moreno-Sánchez, I. (2002). Musas y nuevas tecnologías: El relato hipermedia. Barcelona: Paidós.
Wallenius, K. (2010). Video Annotation for Studying the Brain in Naturalistic Settings. Faculty of Electronics, Communications and Automation (pp. 1-4). Finland: Aalto University, School of Science and Technology.
Wardrip-Fruin N. & Harrigan, P. (2004). First Person: New Media as Story, Performance and Game (pp. 2-33). Massachusetts: Institute of Technology.
Fundref
This work has no financial support
Crossmark
Technical information
Metrics
Metrics of this article
Views: 36043
Abstract readings: 28093
PDF downloads: 7950
Full metrics of Comunicar 39
Views: 1008968
Abstract readings: 864908
PDF downloads: 144060
Cited by
Cites in Web of Science
Mora Fernandez, Jorge; Ortiz, Fernando; Avila Solano, Bolivar; Romero Galarza, Armando. [en] The LOC and the education in principles through the Ecuadorian social mediation on the digital communication practices MEDIACIONES SOCIALES, 2018.
https://doi.org/10.5209/MESO.58406
Corona Rodriguez, Jose Manuel. Transmedia New Literacies and collective participatory skills. Strategies for creative production and leisure management of Star Wars fans REVISTA LATINA DE COMUNICACION SOCIAL, 2018.
https://doi.org/10.4185/RLCS-2019-1339-22
Rabeh, Mohamed Desoky. Interactive Hypermedia Programs and its Impact on the Achievement of University Students Academically Defaulting in Computer Sciences INTERNATIONAL JOURNAL OF ADVANCED COMPUTER SCIENCE AND APPLICATIONS, 2018.
Mora-Fernandez, J. I.; Castano-Sanchez, A. X.; Chova, LG;. MEDIA CONVERGENCE AND FLIPPED CLASSROOM: DIGITAL LITERACY IN HYPERMEDIA LANGUAGES AND EDUCATIONAL CONTENT VIA DIFFUSION IN DIGITAL REPOSITORIES EDULEARN18: 10TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES , 2018.
Ignacio Mora-Fernandez, Jorge. Narrative Elements that Serve to Generate Convergences and Inteligibilty in Transmedia Narratives or Interactive Linear Narratives REVISTA ICONO 14-REVISTA CIENTIFICA DE COMUNICACION Y TECNOLOGIAS, 2017.
Cites in Scopus
Rabeh, M.D.. Interactive hypermedia programs, its impact on the achievement of University students academically defaulting in computer sciences), International Journal of Advanced Computer Science, Applications, .
https://doi.org/10.14569/IJACSA.2018.090321
Corona Rodríguez, J.M.. Transmedia new literacies, collective participatory skills. Strategies for creative production, leisure management of star wars fans [Alfabetismos transmediales y habilidades colectivas de participación. Estrategias de producción creativa y gestión del ocio de fans de Star Wars]), Revista Latina de Comunicacion Social, .
https://doi.org/10.4185/RLCS-2019-1339
Kaplanoglu, L., Dinc, I.D. . Global interactive media design industry’s sectoral analysis on interactive media awards), Journal of Graphic Engineering and Design, .
https://doi.org/10.24867/JGED-2019-2-039
Montero, A., Mora-Fernandez, J. . The democratization of audiovisual media and its consequences in the contemporary image | [La democratización de la comunicación interactiva y el lenguaje audiovisual en youtube: ¿tipologías evolutivas en la cultura y humanidades digitales?]), RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao, .
Lu, C.-S., Weng, H.-K., Chen, S.-Y., (...), Mak, K.W., Yeung, T.C. . How port aesthetics affect destination image, tourist satisfaction and tourist loyalty?), Maritime Business Review, .
Cites in Google Scholar
Rabeh, M. D. (2018). Interactive Hypermedia Programs and its Impact on the Achievement of University Students Academically Defaulting in Computer Sciences. interface, 9(3).
Contreras-Espinosa, R. S. Victoria Tur-Viñes María José González-Río.
https://www.academia.edu/download/60042434/cac15720190717-42777-pv4w3p.pdf
Bravo, C. B., García-Suelto, M. C. N., & Casal, S. S. (2018). Investigación en metodologías virtuales, redes sociales y comunicación. Ediciones Octaedro.
Kaplanoglu, L., & Dinc, I. D. (2019). Global interactive media design industry’s sectoral analysis on interactive media awards. Journal of Graphic Engineering and Design, 10(2), 39.
https://www.grid.uns.ac.rs/jged/download/v10n2/jged_v10_n2_p4.pdf
Stegen, J. I. (2019). Social Media Intelligence (SOCMINT) within the South African context: a theoretical and strategic framework for the national security environment (Doctoral dissertation, North-West University (South Africa)).
https://repository.nwu.ac.za/handle/10394/33833
Vico, E. A. (2014). La presencia y representación de la mujer científica en la prensa española.
http://www.revistalatinacs.org/070/paper/1053/23es.html
Kamerer, D. (2013). Media literacy. Communication Research Trends, 32(1), 4-25.
http://davidkamerer.com/wp-content/upLoads/MediaLiteracy.pdf
Mora-Fernández, J. (2017). Elementos Narrativos que Sirven para Generar Convergencias e Inteligibilidad en Narrativas Transmediáticas o Narrativas Interactivas Lineales. Icono14, 15(1), 186-210.
https://dialnet.unirioja.es/servlet/articulo?codigo=5819256
Fernández, J. M., Ortiz, F., Solano, B. Á., & Galarza, A. R. (2018). La LOC y la educación en principios mediante la mediación social ecuatoriana en las prácticas comunicativas digitales. Mediaciones sociales, (17), 117-134.
https://revistas.ucm.es/index.php/MESO/article/download/58406/4564456548893/0
Fernandez, J. M., Ortiz, F., Solano, B. A., & Galarza, A. R. (2018). The LOC and the education in principles through the Ecuadorian social mediation on the digital communication practices/La LOC y la educacion en principios mediante la mediacion social ecuatoriana en las practicas comunicativas digitales. Mediaciones Sociales, (17), 117-134.
Urbano Cayuela, R. Creación de marcas infantiles de animación transmedia y multipantallas:“Piny, Institute of New York” y “Cleo&Cuquin”/” Familia Telerín”.
http://rabida.uhu.es/dspace/handle/10272/16604
Valeriano Reyes, J. L. (2019). Evaluación del fan page de TC televisión y su impacto en la opinión pública, caso estudiantes de Filosofía, Letras y Ciencias de la Educación de la Universidad de Guayaquil 2018 (Bachelor's thesis, Universidad de Guayaquil: Facultad de Comunicación Social).
http://repositorio.ug.edu.ec/handle/redug/41458
REYES, C. A. B. (2014). " DISEÑO E IMPLEMENTACIÓN DE UN MANUAL DIGITAL DE INDUCCIÓN COMO APOYO A LOS PROCESOS DE COMUNICACIÓN INTERNA DEL INSTITUTO DE ESTUDIOS HUMANÍSTICOS DE LA UNIVERSIDAD RAFAEL LANDÍVAR.
Download
Alternative metrics
How to cite
Mora-Fernández, J. (2012). The analysis of interactive media and digital culture - hypermedia literacy in Peru and Bolivia. [Medios interactivos y cultura digital: Alfabetización hipermedia en Perú y Bolivia]. Comunicar, 39, 139-149. https://doi.org/10.3916/C39-2012-03-04
Share
Oxbridge Publishing House
4 White House Way
B91 1SE Sollihul United Kingdom
Administration 
Editorial office
