A Look at the Risks and Threats of Artificial Intelligence, From Media Ecology

 Octavio Islas, Autonomous University of Carmen (墨西哥)

 Fernando Gutiérrez-Cortés, Tecnológico de Monterrey (墨西哥)

 Amaia Arribas-Urrutia, University of Valladolid (西班牙)

https://doi.org/10.58262/V33279.1

关键词

artificial intelligence, media ecology, intelligent agents, McLuhan, risks, technologies

摘要

From a historical perspective and a prospective analysis, the article aims to understand the role of technologies and their impact on society through the postulates of media ecology. Through this meta-discipline, we delve into the rigorous review of different authors who see technologies as playing a prominent role in shaping the future because they not only influence the culture of societies, but also impact the course, advancement and meaning of history. The text focuses on the advantages and on the explanation of the risks of generative artificial intelligence, identifying eight critical scenarios: weaponization, disinformation, proxy games, weakening, blocking or withholding of value, unwanted emerging goals, deception and power-seeking behavior. Subsequently, CASI regroups them into four threats: malicious use, the AI race, organizational risks and uncontrolled AI. We end the by drawing on McLuhan’s reflections and stressing the need to scale back technologies when they have reached elevated levels of development to minimize their negative impact. Although artificial intelligence has not reached that state, there is a warning about the accelerated evolution and the need for AI literacy as a measure to face risks and threats, in a limited time before it is too late.

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Fundref

The R+D+i research project “Innovation ecosystems in the communication industries: actors, technologies and configurations for the generation of innovation in content and communication. INNOVACOM”, funded by the State Research Agency.

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技术信息

收到: 30-09-2023

修订: 23-06-2024

公认: 15-08-2024

OnlineFirst: 30-09-2024

发布日期: 01-10-2024

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