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The author of this article starts from the presence and the importance of the information and communication technologies (ITC) or new multimedia technologies (NMT) in order to analyse the ideology or implicit discourse that these new media bring with them. It is also analysed the educational implications of the technological discourse, that is to say, how the way in which ICT are introduced affects their integration in the curriculum development; and also haw it affects teachers and students’ expectations and the use of these media in education.