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Media relevance is a fact all over the world. And these media go together with new technologies of information. Both of them are characteristic of the western culture. It is true that these media and the technologies associated to them are a powerful group of means suitable to make personal relationships easier and to improve people´s lives thanks to a fast and easy access to information. But they have some negative consequences. This paper makes a reflection on these harmful effects, mainly from an ethical point of view, showing that they are not as innocent as they could be seen.