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Today, the actual media charms us in a life managed by the speed, the hurry and the stress. We rarely stop to observe and reflect on what’s happening around us, what are we doing and what for we do it. In this article, the writer thinks about the aims, the roles and the uses of the new media, joining in an integral way technology and human values, to do from communication an oportunity to the creativity, it’s, for the generation of a conscious and full life.