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Quality TV is immersed in a cultural context which is yet to be clarified. In this sense, this paper contemplates the concept of culture from an anthropological and journalistic perspective. Then it offers some data that show how a debate about quality television has developed lately. This debate has faced (and kept busy) public administrations, TV networks and audiences. However we are at a decisive moment due to the fact thatnew mindsets have been acting upon the human beings with the subsequent risk. Finally, a discussion is presented in which a reflection is synthesized with the conclusion given along with the facts.