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TAC is a civil, non-profit, association created in Barcelona in 1985. Nowadays we have more than 15.000 associates and we are still fighting for an objective and transparent quality TV. We present a special attention to children protection issues; we also create opinion for influencing on the media, reach society and enrich public debate. Since 1999 TAC is working in an educative project that consists basically of offering to the educative institutions tools that contribute to diminish those television’s negative effects in all school’s levels: parents, professors and students.