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tudy the contens of the children´s television proving that values such as individualism, egoism, violence predominate in this type of television programs. However, in words of Mariet tv shouldn´t be educative, but tv has to be enjoyable. At the moment our children´s television hasn´t got the minimus necessary stands of quality for Australian Broadcasting Authority so that the children´s television can be enjoyable. This research propuses children´s should be educative but it can´t forget the true aim tv: the entertainment.