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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)

The impact as on educational strategy on the XXI century television

Abstract

The television modifies our relationship with the environment and shows realities instead of simple images, managing the impact as a way to catch the attention of the viewers. Watching television requires effort, time and preparation and accordingly we need methodologies that integrate emotions and reflection. Thus, the GIAD Group provides a triple proposal: (1) Learning to see images as an interesting communication tool for students and teachers; (2) To though how to combine pleasure and education, (3) Apply the assumed purposes to our daily routine.