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Do we teach just what we know, or what our students really need? They spend about a thousand hours per year watching TV, and that is much more time they employ in attending school. To cope with this situation an audiovisual literacy programme should be elaborated by teachers themselves from the schools. This paper deals with two real experiences: Telepuebla, a TV station which was on the air for four years, involving the citizens of a whole village, and Ebarrios TV, an education project designed to teach the media languages, criticize and produce audiovisual messages.