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Education used to be in the hands of three actors: parents (and/or other family members or tutors), educators or teachers, who shared time inside the classroom with the children; and of course, the children who received the educational activity. But now we know that a lot of children spend a huge number of hours watching TV or playing video games in front of a screen. Keeping in mind that the programs they watch have a clear influence on their values and on their perception of the world and of their social reality, parents and educators must be careful with the use of mass media. A fourth actor called television has appeared on the stage and it is necessary to take it into consideration as a potential ally, rather than as an enemy.