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TV parameters are speed, atomization and history absence. The weakest voices like the children´s are not usually «taken into account» by television. Schools must be rethought and they should and redefine their strategies in order to adjust to the ethics/aesthetics of «video clip life». Adding TV up to school studies might be profitable. Integrating TV as a study object can help to develop a thinking process. One of the education greatest challenges is to achieve the promotion of the children’s rights through television.