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The author presents a global perspective on the reasons why television is regulated, the mechanisms used for regulation, and what regulation covers, particularly its cultural purposes. The author concludes with suggestions about how this might change as nations move to wards a converged, digital future, including an increased role for the regulator in the promotion of media literacy. The UK’s regulator, OFCOM, is used as an example of how a regulatory authority can take a leading role in media and information literacy, adding to its existing missions of allocating and regulating spectrum, in preparation for the digital switchover. Regulation and self-regulation, to be truly effective, will need to rely on extensive media literacy.