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Drug consumption in the population represents an area of continuous study which requires substantial knowledge of the associated variables in order to improve programs dedicated to consumption prevention. The main goal of this research was to determine the variables which can predict drug consumption in a group of 570 schoolchildren based on the knowledge the target group has got about these drugs. The type of study was transversal. The multifactorial logistic regression model determined factors associated with drug consumption in the sample. The most important factor contributing to consumption was television. The presentation of drug consumers on television is thought to be significantly negative and it is taken in a simplistic form.