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Comunicar Journal 17: Today's communication. Crucible of new languages (Vol. 9 - 2001)

https://doi.org/10.3916/C17-2001-26

Rosario Cruz-García

Abstract

This paper shows how to use advertising as a resource to study History of Art, including further possibilities given by new tecnologies. After a reflection on it, the au thor gives us an easy proposal to analyse an advertising image through History of Art.

Keywords

Art, advertising, media competence, critical consumer, critical analysis, newcoming learning