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Comunicar Journal 18: Discovering Media (Vol. 9 - 2002)
Alejandro Jaramillo-Hoyos
This text is intended to give some important subjects in the approach to the research with and in the media. The author outlines that the research should be centered in the study of the subject and in the social change process. Inside of this process, the media are a mean of transmission of the sense; they are one of the social institutions with a great responsibility in the construction of the society.
Keywords
Social change, crisis of sense, global agenda, media convergence, media ecology