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Comunicar Journal 18: Discovering Media (Vol. 9 - 2002)
Carlos Araos-Uribe
The work represents the methodological approach used for a research project conducted by the Center for Media Studies in the School of Communications (Santiago de Chile). The objective was to evaluate, through in-depth interviews, new types of relationships that exist between the audience and the media in a context which the author calls an existential crisis. The scope of the project is evidenced in some of the variables considered in the study.
Keywords
Research, media, audience, communication. methodologie, interviews