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Comunicar Journal 18: Discovering Media (Vol. 9 - 2002)

https://doi.org/10.3916/C18-2002-29

Josefina Santibáñez-Velilla

Abstract

The action of sweets and soft drinks advertisements over children motivates the initiation into behaviors of consumption, necessity, maintenace and persistence. It is necessary to forbid the broadcast of advertisements of sweets and food items that are considered harmful for health on television programs that are usually watched by children under twelve. This paper said the effects of consuming certain additives are difficult to determine by means of toxicological studies. The multiple and possible reactions among the different substances involved are unpredictable.

Keywords

Television, consume, sweets, advertisement, research consumer