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Comunicar Journal 20: Guidance and Mass Media (Vol. 10 - 2003)
Advertising: an experience at school
Francisco-Javier Santacruz-Laguna
Antonia Camacho-Marín
Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing studens´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertising workshop. Because all of that it's necessary diffuse a semiological competence to solve the iconicalverbal messages from the media of great masses and publicity
Keywords
Advertising, education, advertising manipulation, persuading techniques, advertising values