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Comunicar Journal 23: Music and Communication (Vol. 12 - 2004)

Approaching magazine adverts for primary school students

https://doi.org/10.3916/C23-2004-17

Blas Segovia-Aguilar

Abstract

This experience offers a methodological approach and a set of activities which help to understand the language of advertising by analysing adverts shown in magazines. We started revising aspects related to photography, then we moved to study texts in advertising and we ended up with offering some proposals to make adverts using photomontage techniques. Our main objective was to get Primary students in touch with educommunication.

Keywords

Educommunication, mass media, audience, advertising, photography, photomontage