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Comunicar Journal 23: Music and Communication (Vol. 12 - 2004)
Sexual stereotypes acquisition through mass media
Inmaculada Aznar-Díaz
Francisco Fernández-Martín
It is necessary to establish a specific education from school and with the family collaboration about massive information which is sent by mass media, particulary television and Internet, which are preferred by children and young people. The information broadcast by mass media influences future personality and, in the case of sexual stereotypes it will take part in future interpersonal relations. Therefore, we need to analyse and lead information in a critical sense in order to get a real vision of it. It should also be pointed out the big importance of advertising spread by mass media because it is the most influent phenomena regarding on these specific stereotypes.
Keywords
Mass media, affective education, sexual stereotypes, Internet, advertising and education