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Comunicar Journal 25: Quality Television (Vol. 13 - 2005)
Television and mass media representation: contractual problems with the viewer
María-de-los-Ángeles Martínez-García
Nowadays, when our society runs towards the «global village», as it was seen by M. Mc Luhan, every place in the planet is connected to any other like a rhizome (remember the concept by G. Deleuze and f. Guattari) and it´s impossible to think that the human being may get in touch with his environment directly through his senses, knowing the real world at «first-hand». So, the function of the mass media is essential; simply because of a physical reason, the man is not able to be in praesentia in every world event. For instance, television replaces direct sensory perception of events for a «lead» perception, controlled by one or more power groups, those ones that own the media, which turn reality into a homogeneous construction ready to be watched. Television messages gets into a a way of representation, that makes the world open to the viewers.
Keywords
Mass media representation, generic heterogeneity, fragmentation, lack of ending