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Comunicar Journal 26: Communication for Health (Vol. 13 - 2006)
Communication for health in Africa: experiences and challenges
Serge-Théophile Balima
This paper analyzes communication for health in Africa through some fields experiences. These education compaigns show that the communication approaches are little participative. They don’t take into account the socio–cultural reality of local communities and then face various methodological problems. Yet, if well conducted, health oriented communication can help to reduce the impact of recurrent health problems in Africa.
Keywords
Health, communication, culture, behaviour, challenges, experiences, strategies