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Comunicar Journal 26: Communication for Health (Vol. 13 - 2006)

Treatment of women image in Venezuelan TV spots

https://doi.org/10.3916/C26-2006-21

Isabel-Francis Velásquez-de-León

Abstract

This paper is a descriptive research about the women image in Venezuelan TV spots, through the analysis of roles, gender stereotypes and physical features. They show the predominance of sensual women, their reclusion in domestic environments and the representation of white, young and brunette women.

Keywords

Advertising, TV spots, women, television, gender, women image