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Comunicar Journal 27: Coomunication trends (Vol. 14 - 2006)
Assessment: strategies to improve the quality in communication processes
Ignacio González-López
This paper aims at granting to evaluation a high priority character to guarantee the quality of the communication processes. Conceived as a systematic, deliberate group process, the text which is presented contributes a series of functional elements used in the assessment of the communicative action, as well as a series of techniques, quantitative as much as qualitative, appropiate for the achievement of the required excellence obiectives.
Keywords
Assessment, communicative action, qualitative techniques, quantitative techniques, quality