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Comunicar Journal 28: Media Education in Europe (Vol. 14 - 2007)
Values education through television advertising
Marta-Mª Moro-Rodríguez
Advertising sometimes transmits opposite values to the socially and educationally desirable ones. The attraction power of the television advertisements is so strong that it has become necessary to balance it in the classroom. This paper shows the creation process of pedagogical material in order to make values education in tutorial sessions or in other subjects easier. It has been assessed with a test-retest model in control and experimental groups.
Keywords
Values education, television advertisements, educative material, test-retest model