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Comunicar Journal 29: Cinema teaching in the age of screens (Vol. 15 - 2007)
Concept, instruments and challenges of media education for social change
Alejandro Barranquero-Carretero
Despite its long tradition in other geographic contexts, the field of communication for social change is almost unknown in our country; therefore, there is a widespread ignorance of communication basics on the part of organizations and professionals committed to development. The following article offers a brief historical approach to this concept and describes its main methodologies, in order to help consolidate the discipline and to promote strategies for the future.
Keywords
Development communication, social change, alternative communication, participatory communication, dialogue, participation