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Comunicar Journal 29: Cinema teaching in the age of screens (Vol. 15 - 2007)

Strategies of telephone companies in Spain

https://doi.org/10.3916/C29-2007-17

Marina Ramos-Serrano

Gloria Jiménez-Marín

Abstract

Nowadays, mobile phones are an essential communication tool and even a personal symbol which often defines the personality of the young people of the 21th century. Thus, it is important to analyze the causes and consequences of its success, above all, among teenagers, who are the real driving force behind this technology. The present paper analyzes the main features of mobile phones marketing –product, price, distribution and communication– and also.

Keywords

Adolescents, advertising, communication, mobile telephony, strategy, tecnology, young people