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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)
Television and narratives: cultural identities in globalization age
Maria-Immacolata Vassallo-de-Lopes
This paper describes a current research integrated in an international and interdisciplinary project and developed in a global environment between two different tendencies: integration and desintegration. In this scenary, television narrative arises as an essential tool to create and consolidate new cultural identities in order to get a popular narrative on the concept of nation.
Keywords
Television genre, cultural and national identity, globalization, interculturality, communication and television, television fiction