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Comunicar Journal 30: Audiences and screens in America (Vol. 15 - 2008)
The right to access to the media: methodological reflections
Manuel-Javier Callejo-Gallego
The objective of the article is to show the possibility that the monitoring of the presence of the social groups in the mass media of public ownership has, because of the lack of development of the Right of Access. A minimum empirical approximation to such presence highlights two aspects. On the one hand, the scarce presence of the social groups and, therefore, of the civil society, in the media. On the other hand, some essential methodological decisions that should be previously taken.
Keywords
Right of access, political pluralism, content analysis, public television, social group