Volume index - Journal index - Article index - Map ---- Back
Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
The process of TV reception as contextual interaction
Carmen Marta-Lazo
The process of reception cannot be equated to visualisation. Many factors are involved in the act of looking; the subject’s background, their level of communicative competence, code knowledge, modus operandi and different ways of interpreting and deepening in messages. Dynamics of interaction with the screen are varied, but to achieve a significant degree of autonomy and activity, direct involvement in the creative process will be necessary. Hence, it is of major importance to foster a responsible use of television and educate society in matters of communication. This is, beyond any doubt, the challenge that the present educative system has to face.
Keywords
Childhood, TV reception, audio-visual literacy, school curriculum, interaction