Volume index - Journal index - Article index - Map ---- Back


Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Co-educating the gaze against gender stereotypes in TV

https://doi.org/10.3916/c31-2008-01-014

Jorge Belmonte-Arocha

Silvia Guillamón-Carrasco

Abstract

TV serials analyzed in this paper show a representation of stereotyped gender. These cultural products, despite its apparent modernity, reproduce inequalities in the representation of the feminine and masculine through gender stereotypes which are sexist models for the construction of gender identity among its young viewers. Besides, a gender and co-education approach for an audiovisual alphabetization should be a good way against inequality.

Keywords

Coeducation, audiovisual education, gender stereotypes, TV serials, TV discourse