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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
Co-educating the gaze against gender stereotypes in TV
Jorge Belmonte-Arocha
Silvia Guillamón-Carrasco
TV serials analyzed in this paper show a representation of stereotyped gender. These cultural products, despite its apparent modernity, reproduce inequalities in the representation of the feminine and masculine through gender stereotypes which are sexist models for the construction of gender identity among its young viewers. Besides, a gender and co-education approach for an audiovisual alphabetization should be a good way against inequality.
Keywords
Coeducation, audiovisual education, gender stereotypes, TV serials, TV discourse