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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
‘Communicative Frenzy’ as disinformation
José-Manuel de-Pablos-Coello
Frenzy journalism involves a determined endeavour to take active part in the subsequent future and development of an event: a journal introduces a topic for several days. This media frenzy undermines objectivity and professionalism in favour of the ideological and financial interests of the economic enterprise. The author here studies the role of the Spanish journal El País during eight days in May 2007 when a Venezuelan TV station did not obtain the broadcast license renewal.
Keywords
Communicative frenzy, disinformation, schedule, objectivity, commercial interests, audience