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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
The impact of the screen codes
Estrella Martínez-Rodrigo
The increasing influence of television on childhood is unfortunately not always in accordance with the established values, principles and behaviours practised at home. This research endeavours to highlight the fundamental role played by the family in their members´ upbringing. Not only by establishing the place, times and form of exposure to the television screen, but also by promoting a more critical and reflexive attitude to the messages they receive. This way, television could become a help in the children´s education.
Keywords
Television, mass-media influence, childhood, family, education