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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Who sees what? Contributions for an open debate about television in the context of media literacy

https://doi.org/10.3916/c31-2008-03-030

Vitor Reia-Baptista

Abstract

During some of the most recent years, in Portugal there has been a public debate going on about the different roles of television near some of the youngest sectors of the population, either as a priority medium of entertainment, as a privileged medium of information, as a possible medium of learning experiences, or just as a simple (or rather complex) «baby sitter». This debate that seemed to become a promising one, especially at the time of the implementation of a new regulation entity (Regulation Entity for the Social Communication) faded away and did not contribute for any deeper knowledge of the problem. Let us see why.

Keywords

Media literacy, young audiences, public service, commercial television