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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Television of proximity and audiovisual literacy

https://doi.org/10.3916/c31-2008-03-040

Ciro-Nestor Novelli-Osorio

Cecilia Pincolini

Abstract

Building and expanding from the classic methods of audiovisual education, this article proposes strategies to achieve a global audiovisual literacy and a full citizenship. Critical reading is supplemented with a high-quality systematic audiovisual production on ordinary subjects and raises awareness of the role the media play in a cultural democratization and in a more equalitarian society. In a genuine democracy there is no education, culture, or high-quality television without the full participation of the citizens.

Keywords

Audiovisual literacy, audiovisual production, television, mass media, citizenship