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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)

Mass media educative value: social correlations

https://doi.org/10.3916/c31-2008-03-046

Idoia Marcellán-Baraze

Imanol Agirre-Arriaga

Abstract

There is an obvious social alarm concerning the media, specially the TV. In order to check out the users´ perception of this phenomenon, investigation was set up with Primary school kids, and their parents. This investigation has revealed that there are some correlations between the investigated sample and the general social perception of any media. Communication itself explains some of these correlations: the identification of all the media with TV and a peculiar idea about the educational power of this means of communication.

Keywords

Media literacy, cultural pedagogy, critical thinking, television viewing, Primary school, student reaction