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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
The reception of soap operas and the genre perspective
Juan-Bautista Romero-Carmona
María-Dolores Degrado-Godoy
Soap opera is an entertainment phenomenon based on melodrama. Along its existence it has been considered as a mediocre way to entertain people. Its rating and success has been discussed, but the object of this research is to point out the representation of both sexes which is offered to children through soap operas. It reflects about the inequality between both genres, helping thus to think about a patriarchal and symbolic order; a representation that favours the male supremacy.
Keywords
Educating in values, genre values, TV, soap operas, television consumption