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Comunicar Journal 31: To teach the look. Some proposals to teach watching TV (Vol. 16 - 2008)
Screens’ societies: potentialities and limits for media education
Miguel Vicente-Mariño
Ignacio Martín-Granados
Social and technological transformations undergone during the last decades have lead to contemporary societies, where image has become one of the key elements. Although this process could be framed in qualitative dimensions, the simple observation of most of the citizens´ daily lives would lead us to conclude that the presence of screens is one of the main characters of our closer environment. The increase and diversification of audiovisual devices do not walk together with a parallel augment of media literacy, which is still one of the pending subjects of the educational systems in the economically developed countries.
Keywords
Multi-screen societies, media socialization process, visual societies, media literacy, media consumption, media uses