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Comunicar Journal 33: Cybermedia and mobile phones (Vol. 17 - 2009)

Multimedia and reading ways: a state of the art

https://doi.org/10.3916/c33-2009-03-013

Javier Díaz-Noci

Abstract

Multimedia is one of the less studied characteristics, probably because of the less-developed level of the digital language. Along with hypertext and interactivity, it is one of the characteristics that defines the digital edition. Those characteristics have been always studied from the point of view of production, although not so much from the point of view of reception. How do users read a digital text? The reader’s participation, reading depth, different trailblazing, the relation user-interface and the conception of multimedia text as a module of a database introduce major changes in the reception of the text, which can and must be studied.

Keywords

Multimedia, reading, online journalism, communication, hypertext, interactivity