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Comunicar Journal 51: E-Innovation in Higher Education (Vol. 25 - 2017)
The role of original version cinema into the European digital space
Margarita Ledo-Andión
Antía López-Gómez
Enrique Castelló-Mayo
This paper reports the results derived from the research project, entitled “eDCINEMA: Towards the European Digital Space. The role of small cinemas in original version” (CSO2012-35784), which focused on the analysis of the role of movies in OV/OVS in achieving diversity of languages and cultures (as viewed from the European Digital Agenda) as well as Community policies on the promotion of small cinemas in the European digital space. The current study is based on a methodological triangulation, a transnational exchange of information between 62 European experts and a multistage organization, which included: a critical review of the scarce essay writing and profuse Community rules, in-depth interviews with international experts and a design and implementation of a prospective Delphi questionnaire. One of the most remarkable research results is summarized as an indicator of the conflict between the clearly demonstrated OV influences to make progress towards achieving the ideal of a real language diversity, and Community-wide application of packages of random measures, which often leads to lack of expected results. Consequently, the study suggests a strategic reorientation of the European Audiovisual Model toward further exploitation of its 24 languages, on the role of vernacular and not just as vehicular languages, and eventually as guarantors in the process of reliable access to cultural and scientific repertoires.
Keywords
Small cinemas, European convergence, original version, cultural diversity, digital society, audiovisual creation, cultural industry, critical vision