Digital Pathways for Sustainable Development of Museum Tourist cultural as Visual Cultural Practices

Authors

  • Jianbo Yang Department of tourism, Foshan University, Foshan 528000, Guangdong, China.
  • Yuling Zhang Department of tourism, Foshan University, Foshan 528000, Guangdong, China.
  • Wenjing Li Department of tourism, Foshan University, Foshan 528000, Guangdong, China.
  • Shuan Liu Department of tourism, Foshan University, Foshan 528000, Guangdong, China.
  • Wei Huang Department of tourism, Foshan University, Foshan 528000, Guangdong, China.

DOI:

https://doi.org/10.58262/V32I78.8

Keywords:

Digital technologies, visual cultural practices, cultural sustainability, cultural heritage, museum Tourist

Abstract

The current study aims to analyze the digital pathways that could be incorporated in the museum Tourist, which could be useful as economic tool and cultural study tools and practices for achieving sustainable development of the museum Tourist as visual cultural practices in promoting cultural learning and economic in China. The researcher has chosen a research framework in which digital technologies, visual cultural practices, and cultural heritage could significantly enhance the sustainable development of museum Tourist in China with pedagogical adaptation and cultural sustainability as primary objectives of museums in China. In addition, the investigation was qualitative in nature, where a small research sample of eight informants from among the management staff of the Chinese museums faced a semi-structured interview. According to research findings, digital technologies, visual cultural practices, cultural heritage, museum pedagogical adaptation, and cultural sustainability significantly promoted the sustainable development of the museum Tourist in China. This study provides various theoretical and practical implications, which have been elaborated along with the research findings. However, it also has research limitations that will be advantageous for future researchers to modify their studies in the future.

References

Agus, C., Saktimulya, S. R., Dwiarso, P., Widodo, B., Rochmiyati, S., & Darmowiyono, M. (2021). Revitalization of local traditional culture for sustainable development of national character building in Indonesia. In W. Leal Filho, E. V. Krasnov, & D. V. Gaeva (Eds.), Innovations and Traditions for Sustainable Development (pp. 347-369). Springer. https://doi.org/10.1007/978-3-030-78825-4_21

Bratengeyer, E. (2019). The Need for Improved Learning Efficacy in a World of Digitalization. In Innovation and Digitalization in Emerging Economies (pp. 17-35). IAFeS – International Association for eScience. https://go.revistacomunicar.com/ODxqaU

Brown, K. (2019). Museums and Local Development: An Introduction to Museums, Sustainability and Well-being. Museum International, 71(3- 4), 1-13. https://doi.org/10.1080/13500775.2019.1702257

Bruno, F., Ricca, M., Lagudi, A., Kalamara, P., Manglis, A., Fourkiotou, A., Papadopoulou, D., & Veneti, A. (2020). Digital Technologies for the Sustainable Development of the Accessible Underwater Cultural Heritage Sites. Journal of Marine Science and Engineering, 8(11) , 9 5 5. https://doi.org/10.3390/jmse8110955

Campbell, S., Greenwood, M., Prior, S., Shearer, T., Walkem, K., Young, S., Bywaters, D., & Walker, K. (2020). Purposive sampling: complex or simple? Research case examples. Journal of Research in Nursing, 25(8), 652-661. https://doi.org/10.1177/1744987120927206

Chohan, S. R., & Hu, G. (2022). Strengthening digital inclusion through e-government: Cohesive ICT training programs to intensify digital competency. Information Technology for Development, 28(1), 16-38. https://doi.org/10.1080/02681102.2020.1841713

Choi, B., & Kim, J. (2021). Changes and challenges in museum management after the COVID-19 pandemic. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 148. https://doi.org/10.3390/joitmc7020148

Cosovic, M., & Brkic, B. R. (2019). Game-based learning in museums—cultural heritage applications. Information, 11(1), 22. https://doi.org /10.3390/info11010022

Fajardo-Hill, C. (2023). Radical WomenLatin American Art, 1960–1985 in Retrospect and Going Forward. Latin American and Latinx Visual Culture, 5(2), 81-91. https://doi.org/10.1525/lavc.2023.5.2.81

Ferika, Ö., & Nazli, M. (2018). Sustaining cultural heritage by means of museums in an ever-changing world. Gaziantep University Journal of Social Sciences, 17(1), 1-14. https://doi.org/10.21547/jss.316178

Gangi, R. (2021, April 16). VR and 3D Printing Startups Bringing Sustainability To Museums. IMPAKTER. https://go.revistacomunicar.com/jRAyox

Giannini, T., & Bowen, J. P. (2022). Museums and Digital Culture: From reality to digitality in the age of COVID-19. Heritage, 5(1), 192-214. https://doi.org/10.3390/heritage5010011

Härkönen, E., Huhmarniemi, M., & Jokela, T. (2018). Crafting sustainability: Handcraft in contemporary art and cultural sustainability in the Finnish Lapland. Sustainability, 10(6 ), 19 07. https://doi.org/10.3390/su10061907

Harrison, R., DeSilvey, C., Holtorf, C., Macdonald, S., Bartolini, N., Breithoff, E., Fredheim, H., Lyons, A., May, S., & Morgan, J. (2020). Heritage futures: comparative approaches to natural and cultural heritage practices. UCL Press. https://go.revistacomunicar.com/MYWmVV

Hatch, M. J. (2018). Organization Theory: Modern, Symbolic and Postmodern Perspectives. Oxford University Press. https://go.revistacomunicar.com/BK5EEK

Hettinga, L. (2021). Appearing Differently: Disability and Transgender Embodiment in Contemporary Euro-American Visual Cultures [Doctoral Dissertation, Utrecht University]. https://doi.org/10.33540/1182

Hooper-Greenhill, E. (2020). Museums and the Interpretation of Visual Culture. Routledge. https://doi.org/10.4324/9781003124450

Hou, Y., Xu, L., & Chen, L. (2022). Hotspots and Cutting-Edge Visual Analysis of Digital Museum in China Using Data Mining Technology. Computational Intelligence and Neuroscience, 2022, 7702098. https://doi.org/10.1155/2022/7702098

Huang, X., Chen, M., Wang, Y., Yi, J., Song, Z., & Ryan, C. (2022). Visitors’ spatial-temporal behaviour and their learning experience: A comparative study. Tourism Management Perspectives, 42, 10 0 951. https://doi.org /10.1016/j.tmp.2022.100951

Janhonen-Abruquah, H., Topp, J., & Posti-Ahokas, H. (2018). Educating professionals for sustainable futures. Sustainability, 10(3), 592. https://doi.org/10.3390/su10030592

Järvelä, M. (2008). Social and Cultural Sustainability. In J. Kohl (Ed.), Dialogues on Sustainable Path for the Future: Ethics, Welfare and Responsibility (pp. 46-65). Finland Futures Research Centre. https://go.revistacomunicar.com/W2EgYj

Kedra, J., & Zakeviciute, R. (2019). Visual literacy practices in higher education: what, why and how? Journal of Visual Literacy, 38(1-2), 1-7. https://doi.org/10.1080/1051144X.2019.1580438

Kelly, B. T., & Kortegast, C. A. (2023). Engaging Images for Research, Pedagogy, and Practice: Utilizing Visual Methods to Understand and Promote College Student Development. Routledge. https://go.revistacomunicar.com/zqQ41B

Kelly, S. E. (2010). Qualitative Interviewing Techniques and Styles. In B. I., D. R., & d. V. R. (Eds.), The SAGE Handbook of Qualitative Methods in Health Research (pp. 307-326). Sage Publications. https://doi.org/10.4135/9781446268247

Komianos, V. (2022). Immersive Applications in Museums: An Analysis of the Use of XR Technologies and the Provided Functionality Based on Systematic Literature Review. JOIV: International Journal on Informatics Visualization, 6(1), 60-73. https://doi.org/10.30630/joiv.6.1.708

Kumar, S., Tiwari, P., & Zymbler, M. (2019). Internet of Things is a revolutionary approach for future technology enhancement: a review. Journal of Big Data, 6, 111. https://doi.org/10.1186/s40537-019-0268-2

Lee, E. J. (2023). Art as Pedagogy: A Multiple Case Study of Participatory Socially Engaged Art. Visual Arts Research, 49(1), 8 8 -106. https://doi.org/10.5406/21518009.49.1.08

Lucchi, E. (2023). Regenerative Design of Archaeological Sites: A Pedagogical Approach to Boost Environmental Sustainability and Social Engagement. Sustainability, 15(4), 3783. https://doi.org/10.3390/su15043783

Luo, Z. (2023). Problems Analysis and Improvement Strategies of Domestic Digital Museums under the Background of All Media. Media and Communication Research, 4(4), 1-5. https://doi.org/10.23977/mediacr.2023.040401

Mamur, N., Özsoy, V., & Karagöz, I. (2020). Digital Learning Experience in Museums: Cultural Readings in a Virtual Environment. International Journal of Contemporary Educational Research, 7(2), 335-350. https://doi.org/10.33200/ijcer.799643

Mason, M. (2020). The Elements of Visitor Experience in Post-Digital Museum Design. Design Principles and Practices: An International Journal—Annual Review, 14(1), 1-14. https://doi.org/10.18848/1833-1874 /CGP/v14i01/1-14

Mateescu, L., & Ahmed, T. (2019). Climate Action Visual Culture. The University of Huddersfield. https://go.revistacomunicar.com/JB8wmD

Molderez, I., & Ceulemans, K. (2018). The power of art to foster systems thinking, one of the key competencies of education for sustainable development. Journal of Cleaner Production, 186, 758-770. https://doi.org/10.1016/j.jclepro.2018.03.120

Mpofu, P. (2012). The dearth of culture in sustainable development: The impact of NGOs’ agenda and conditionalities on cultural sustainability in Zimbabwe. Journal of Sustainable Development in Africa, 14(4), 191-205. https://go.revistacomunicar.com /3roWQW

Navarrete, T. (2019). Digital heritage tourism: innovations in museums. World Leisure Journal, 61(3), 200-214. https://doi.org/10.1080/16078055.2019.1639920

Neitzert, F., & Petras, M. (2022). Corporate social responsibility and bank risk. Journal of Business Economics, 92(3), 397- 428.https://doi.org /10.1007/s11573- 021- 01069-2

Ng, W.-K., Hsu, F.-T., Chao, C.-F., & Chen, C.-L. (2023). Sustainable Competitive Advantage of Cultural Heritage Sites: Three Destinations in East Asia. Sustainability, 15(11) , 8 5 9 3. https://doi.org/10.3390/su15118593

Nizetic, S., Djilali, N., Papadopoulos, A., & Rodrigues, J. J. P. C. (2019). Smart technologies for promotion of energy efficiency, utilization of sustainable resources and waste management. Journal of Cleaner Production, 231, 565 -591. https://doi.org/10.1016/j.jclepro.2019.04.397

Nocca, F. (2017). The role of cultural heritage in sustainable development: Multidimensional indicators as decision-making tool. Sustainability, 9(10), 1882. https://doi.org/10.3390/su9101882

Odinokaya, M. A., Karpovich, I. A., Mikhailova, O. J., Piyatnitsky, A. N., & Klímová, B. (2020). Interactive technology of pedagogical assistance as a means of adaptation of foreign first-year students. IOP Conference Series: Materials Science and Engineering, 940(1), 012130. https://doi.org /10.1088/1757-899X /940/1/012130

Okvuran, A., & Karadeniz, C. (2022). Teacher’s impact on museum education and design of new-generation school and museum collaboration in Turkey. Museum Management and Curatorship, 37(1), 17- 4 3. ht t ps://doi.or g /10.10 8 0/09647775. 2021.1914138

Paglen, T. (2019). Invisible images: Your pictures are looking at you. Architectural Design, 89(1), 22-27. https://doi.org/10.1002/ad.2383

Perez-Alvaro, E. (2022). Sustaining the Underwater Cultural Heritage. In The Palgrave Handbook of Blue Heritage (pp. 427-450). Springer. https://doi.org /10.1007/978-3-030-99347-4_22

Petti, L., Trillo, C., & Makore, B. N. (2020). Cultural heritage and sustainable development targets: a possible harmonisation? Insights from the European Perspective. Sustainability, 12(3), 926. https://doi.org/10.3390/su12030926

Pop, I. L., Borza, A., Buiga, A., Ighian, D., & Toader, R. (2019). Achieving Cultural Sustainability in Museums: A Step Toward Sustainable Development. Sustainability, 11(4), 970. https://doi.org/10.3390/su11040970

Ricca, M., Alexandrakis, G., Bonazza, A., Bruno, F., Davidde Petriaggi, B., Elkin, D., Lagudi, A., Nicolas, S., Novák, M., & Papatheodorou, G. (2020). A sustainable approach for the management and valorization of underwater cultural heritage: new perspectives from the TECTONIC project. Sustainability, 12(12), 5000. https://doi.org/10.3390/su12125000

Robb, J. (2020). Art (pre) history: ritual, narrative and visual culture in Neolithic and Bronze Age Europe. Journal of Archaeological Method and Theory, 27(3), 454-480. https://doi.org /10.1007/s10816 - 020- 09471-w

Roy, S. (2019, September 9). Chinese museums use technology to give visitors an immersive experience. Tech Wire Asia. https://go.revistacomunicar.com/pM8YUP

Serafini, F. (2022). Beyond the Visual: An Introduction to Researching Multimodal Phenomena. Teachers College Press. https://go.revistacomunicar.com/UCUhnv

Sharma, K. (2021). Museum Collection Storage in India: A Decade in Review. Museum International, 73(1-2), 144-155. https://doi.or g /10.10 8 0/1350 0775. 2021.1956759

Shehade, M., & Stylianou-Lambert, T. (2020). Virtual reality in museums: Exploring the experiences of museum professionals. Applied Sciences, 10(11), 4 031. https://doi.org/10.3390/app10114031

Shome, R. (2019). Thinking culture and cultural studies—from/of the Global South. Communication and Critical/Cultural Studies, 16(3), 196 -218. https://doi.org/10.1080/14791420.2019.1648841

TGC. (2023). Museum Pedagogy. The Graduate Center. https://go.revistacomunicar.com/69ndE8

Tien, N. H., Anh, D. B. H., & Ngoc, N. M. (2020). Corporate financial performance due to sustainable development in Vietnam. Corporate Social Responsibility and Environmental Management, 27(2), 694-705. https://doi.org/10.1002/csr.1836

Tien, N. H., Hiep, P. M., Dai, N. Q., Duc, N. M., & Hong, T. T. K. (2020). Green Entrepreneurship Understanding in Vietnam. International Journal of Entrepreneurship, 24(2), 1-14. https://go.revistacomunicar.com/p9LaPo

Vardopoulos, I. (2019). Critical sustainable development factors in the adaptive reuse of urban industrial buildings. A fuzzy DEMATEL approach. Sustainable Cities and Society, 50, 101684. https://doi.org /10.1016/j.scs.2019.101684

Wang, S. (2020). Museum as a sensory space: A discussion of communication effect of multi-senses in Taizhou Museum. Sustainability, 12(7), 3061. https://doi.org/10.3390/su12073061

Wang, S., Duan, Y., Yang, X., Cao, C., & Pan, S. (2023). ‘smart Museum’ in China: From Technology Labs to Sustainable Knowledgescapes. Digital Scholarship in the Humanities, 38(3), 1340-1358. https://doi.org/10.1093/llc/fqac097

Xiao, W., Mills, J., Guidi, G., Rodríguez-Gonzálvez, P., Barsanti, S. G., & González-Aguilera, D. (2018). Geoinformatics for the conservation and promotion of cultural heritage in support of the UN Sustainable Development Goals. ISPRS Journal of Photogrammetry and Remote Sensing, 142, 389-406. https://doi.org /10.1016/j.isprsjprs.2018.01.0 01

Xiaoyang, L. (2022, March 5). Traditional museums in China get innovative to woo the public. Beijing Review. https://go.revistacomunicar.com/eqlWj1

Y?lmaz, M., Y?lmaz, U., & Demir Y?lmaz, E. N. (2019). The Relation Between Social Learning and Visual Culture. International Electronic Journal of Elementary Education, 11(4), 421-427. https://doi.org/10.26822/iejee.2019450837

Published

2024-03-31

How to Cite

Yang, J., Yuling Zhang, Wenjing Li, Shuan Liu, & Wei Huang. (2024). Digital Pathways for Sustainable Development of Museum Tourist cultural as Visual Cultural Practices. Comunicar, 32(78). https://doi.org/10.58262/V32I78.8