Consumption, Trust and Credibility in the Media among Different Generations
DOI:
https://doi.org/10.5281/zenodo.18116022Keywords:
Media, Generations, Credibility, Media Consumption, Television, Social NetworksAbstract
The media are a key element in the socialisation of individuals. Media consumption differs between generations, as does the credibility and trust they generate. In a context where digital natives coexist with others who have had to adapt to a digitalised environment, the role of different media is under review. This makes it necessary to review the penetration of consumption of different media and see how credibility and trust are generated. The objective of this study is to analyse media consumption among different generations, the role of social media, and the trust and credibility they generate. To achieve these objectives, secondary sources were used and supplemented with a survey of 2,233 individuals from the generations studied. The results show that television consumption remains ingrained among younger people and that the digital world is cross-cutting. However, the credibility of traditional media exceeds that of social media, where people find it difficult to distinguish between true and false information.
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