Advertising in Argentina: changes in the ways to represent and think about public school

Authors

  • Viviana Minzi

Keywords:

Discourse, publicity, market, school, childhood

Abstract

Advertising does not only sell goods or services. Its messages fit in with the social discourses that shape the vision of today´s world. Thus, it is challenging to investigate the tensions and contacts between pedagogical and publicity discourses on schoo.

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Published

2003-03-01

How to Cite

Minzi, V. (2003). Advertising in Argentina: changes in the ways to represent and think about public school. Comunicar, 10(20), 136–141. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C20-2003-19

Issue

Vol. 10 No. 20 (2003): Guidance and Mass Media

Section

Kaleidoscope (Miscellaneous)