Advertising or Devil´s names

Authors

  • Jorge David Fernández

Keywords:

Advertising, consumer, stereotype, marketing

Abstract

Advertising is undoubtedly considered the worst speech act in the contemporary mass media cultural context: manipulator of conscience, creator of needs, fan of lies, abettor of sex and violence... Has advertising really got such a great influence in terms.

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Published

2003-03-01

How to Cite

Fernández, J. D. (2003). Advertising or Devil´s names. Comunicar, 10(20), 178–183. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C20-2003-26

Issue

Vol. 10 No. 20 (2003): Guidance and Mass Media

Section

Kaleidoscope (Miscellaneous)