Treatment of women image in Venezuelan TV spots

Authors

  • Isabel Francis Velásquez

Keywords:

Advertising, TV spots, women, television, gender, women image

Abstract

This paper is a descriptive research about the women image in Venezuelan TV spots, through the analysis of roles, gender stereotypes and physical features. They show the predominance of sensual women, their reclusion in domestic environments and the representation of white, young and brunette women..

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Published

2006-03-01

How to Cite

Velásquez, I. F. (2006). Treatment of women image in Venezuelan TV spots. Comunicar, 13(26), 137–141. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C26-2006-21

Issue

Vol. 13 No. 26 (2006): Communication for Health

Section

Kaleidoscope (Miscellaneous)