Content analysis about toy’s advertisment during Christmas campaign
Keywords:
Advertising, childhood, toys, regulation, violence, stereotypesAbstract
Nowadays, advertising is a tool with great influence on children’s tastes and preferences. This study tries to analyze the characteristics of advertisements of toys during the Christmas campaign, when there is a saturation of this type of advertisements. Our results show that the ambiguity of the law that regulates this type of publicity still allows strong male and female stereotypes, and a discourse that creates an unreal image of the product..
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Published
2007-10-01
How to Cite
Ferrer, M. (2007). Content analysis about toy’s advertisment during Christmas campaign. Comunicar, 15(29), 135–142. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C29-2007-22
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Section
Kaleidoscope (Miscellaneous)