Content analysis about toy’s advertisment during Christmas campaign

Authors

  • Marina Ferrer

Keywords:

Advertising, childhood, toys, regulation, violence, stereotypes

Abstract

Nowadays, advertising is a tool with great influence on children’s tastes and preferences. This study tries to analyze the characteristics of advertisements of toys during the Christmas campaign, when there is a saturation of this type of advertisements. Our results show that the ambiguity of the law that regulates this type of publicity still allows strong male and female stereotypes, and a discourse that creates an unreal image of the product..

Published

2007-10-01

How to Cite

Ferrer, M. (2007). Content analysis about toy’s advertisment during Christmas campaign. Comunicar, 15(29), 135–142. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C29-2007-22

Issue

Section

Kaleidoscope (Miscellaneous)