Advertising: an experience at school

Authors

  • Francisco Javier Santacruz
  • Antonia Camacho

Keywords:

Advertising, education, advertising manipulation, persuading techniques, advertising values

Abstract

Learning advertising must be a priority task for school. Teaching its techniques and methods of persuasion and developing students´ critical ability against one of the most powerful instruments of consumer society, are the main objectives of this advertis.

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Published

2003-03-01

How to Cite

Santacruz, F. J., & Camacho, A. (2003). Advertising: an experience at school. Comunicar, 10(20), 142–146. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C20-2003-20

Issue

Vol. 10 No. 20 (2003): Guidance and Mass Media

Section

Kaleidoscope (Miscellaneous)