Publicity: education for creativity at school

Authors

  • Eduardo Oejo

Keywords:

Advertising, communication, creativity, copy strategy, education, advertising model

Abstract

Advertising creativity is a communication technique where the imagination is subordinated to the method and to the advertiser´s copy strategy. The methodology used by publicists may be transformed into a valid software to stimulate creativity at class as we should consider the students as consummers and the subjects as products following several strategies as the ones exposed next..

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Published

2004-10-01

How to Cite

Oejo, E. (2004). Publicity: education for creativity at school. Comunicar, 12(23), 95–99. Retrieved from https://revistacomunicar.com/ojs/index.php/comunicar/article/view/C23-2004-16

Issue

Vol. 12 No. 23 (2004): Music and Communication

Section

Kaleidoscope (Miscellaneous)